” God or Nothing “

Saw the Advertisement of Jockey …….. Jockey reminds me of Horse Races and Inner Wear Brand .

Jockey is a person who rides in Horse Races, especially as a profession. Between year 1973 to 1977 had many times visited Mumbai Race Course during the Racing Seasons with friends who were members of the Club .

Race Course is a like a Mind Field where horses of Desires run to touch the winning post of Happiness . it Brings to some Excitement of winning and losing money , to some enjoyment with friends , to some experience of Life and to some Enlightenment for soul .

Jockey ( Mind ) is Attitude of life which has to be light of Ego and friendship with the horse ( Body ) .

When Horse is running , and Jockey also running it makes person , ” Monkey of Mind ” .

When Horse is at rest and Jockey is Running it makes a person ” Donkey of Wealth ”

When Horse is running , and Jockey is at rest then life race become Grace .

Taglines like ‘Genuine Jockey’, Feels like Jockey And ‘Jockey or nothing’ were subtle yet so effective, for the 143 years old best-known briefs manufacturer Brand ” Jockey “ in the world today,

” Jockey or Nothing “ is an inspiration for a commitment to Life , where we will have our own Tag Line ” God or Nothing ”

” God or Nothing “ is Blissful Totality of Body , Mind and Soul.

Love all.

(c) ram H singhal

One thought on “” God or Nothing “

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