Saw the Advertisement of Jockey …….. Jockey reminds me of Horse Races and Inner Wear Brand .
Jockey is a person who rides in Horse Races, especially as a profession. Between year 1973 to 1977 had many times visited Mumbai Race Course during the Racing Seasons with friends who were members of the Club .
Race Course is a like a Mind Field where horses of Desires run to touch the winning post of Happiness . it Brings to some Excitement of winning and losing money , to some enjoyment with friends , to some experience of Life and to some Enlightenment for soul .
Jockey ( Mind ) is Attitude of life which has to be light of Ego and friendship with the horse ( Body ) .
When Horse is running , and Jockey also running it makes person , ” Monkey of Mind ” .
When Horse is at rest and Jockey is Running it makes a person ” Donkey of Wealth ”
When Horse is running , and Jockey is at rest then life race become Grace .
Taglines like ‘Genuine Jockey’, ‘Feels like Jockey’ And ‘Jockey or nothing’ were subtle yet so effective, for the 143 years old best-known briefs manufacturer Brand ” Jockey “ in the world today,
” Jockey or Nothing “ is an inspiration for a commitment to Life , where we will have our own Tag Line ” God or Nothing ”
” God or Nothing “ is Blissful Totality of Body , Mind and Soul.
(c) ram H singhal